- To represent a select group of domestic
and international suppliers, marketing and selling their brands in all
- To build our suppliers brands, achieving long-term growth
through specific communications, targeted brand support and sales activities.
- To build and maintain positive,
long-term relationships and partnerships with our suppliers and customers.
- To achieve a sense of pride, gratification and
accomplishment through the attainment of our individual and corporate goals and thus supplier goals.
- To grow our business through creative brand-building,
marketing and sales.
- To develop channel business plans and long-term
brand-building activities to grow the volume and profitability of all of the brands.
- To be a customer-driven agency, focused on managing the
brands cooperatively with provincial liquor boards, independent retailers and
- To communicate brand features, attributes and benefits to
our customers and end consumers through all channels.
- To deliver measurable, accountable, accurate and transparent
results to our suppliers.
- To provide a turnkey service for our suppliers, with one
central office, one national direction
for the brands, one national team, and consistent, streamlined communications.
What we do
Know the markets
We offer a comprehensive knowledge of each of the provincial
markets and their regulatory bodies, through years of experience, personal
contacts and ongoing, daily contact. We provide this intelligence to our
suppliers through our management of their brands, when they are
considering the listing of a new brand, line
extension, or contemplating changes to an
New product process
We manage of all of the steps involved in bringing a brand to market, from the receipt of initial samples,
preparation of listing applications, marketing plans and budgets, product
presentations, packaging compliance, inventory management, product launch, and
the building of retail and on-trade presence, outlet by outlet.
We develop channel business plans and long-term strategies
to build and expand the business through all
available points of sale.
We build brand awareness, volume sales and profitability,
through distribution and promotion in select retail outlets and appropriate on-trade accounts.
We build brands consistent with
our suppliers brand strategies, and create consumer desire to purchase through all
consumer touch points including tastings, promotions and events.
We have a comprehensive inventory management/supply chain
system that tracks each SKU by market, based on fully developed relationships
with all provincial liquor boards, warehouses, and freight forwarders.
We build brands for long-term profitability and growth
through promotions and material designed to increase awareness and secure a permanent
listing and desired display positioning.
We educate retail and on-premise staff on the
features and benefits of the brands and how to sell them to customers in each
channel, through product knowledge and value-added sales techniques.
Go ahead and get