Langguth

In 1857, Hermann Sichel founded H. Sichel Söhne, his wine business in Mainz, Germany. He launched the Blue Nun wine brand in 1923 with the 1921 vintage. By the 1950s it had become Germany's largest international wine brand. For most of its existence, Blue Nun was a single German wine, which until late 1990s was classified as a Liebfraumilch, but the name is now used for a whole range of wines of various origins. When it was created, the label was designed as a consumer-friendly alternative to the innumerable German wine labels with Gothic script and long, complicated names. With the creation of its UK office in 1927, Sichel targeted the export market, and beginning in the 1950s, Blue Nun was advertised as a wine that could be drunk throughout an entire meal, thereby eliminating the often intimidating problem of wine and food pairing. Blue Nun can be said to have been the first wine to have been produced and effectively marketed with an international mass market in mind. After World War II, the brand became spectacularly popular in the United Kingdom and the United States, selling for the same price as a second growth red Bordeaux wine. At its peak of popularity in 1984-1985, annual sales in the United States were 1.25 million cases, with another 750,000 cases sold elsewhere.

In 1996 Sichel merged with the Mosel-based German family firm Langguth, and Blue Nun was repositioned and reclassified as a a regular Qualitätswein bestimmter Anbaugebiete (QbA) from a Liebfraumilch. The grapes were changed from Müller-Thurgau to 30% Riesling, and making it less sweet. It remains relatively low in alcohol at 9.5%. From 2001 on, Langguth also embarked on a brand extension, and has introduced several other wines under the Blue Nun name, including a German Riesling ice wine, a Languedoc Merlot and a Spanish rosé. The Langguth head office is in Traben-Trarbach, Rheinland-Pfalz.

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